NYSED-Licensed Private Career School  ·  MBE-Certified  ·  HBCU-Founded  ·  New York City

For schools, districts, agencies, nonprofits & employers

Your people don't need another certificate. They need proof they can do the work.

We give the people you serve real, demonstrable work to show for it — a portfolio and stackable credentials, not just a paper certificate.

20 minutes. No pitch. A straight answer on fit.
PHOTO / VIDEO: Salim Holder presenting
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Watch: the model in 90 seconds
150+
LEARNERS SERVED
Where we've delivered
District 7, South Bronx Woodfield Detention Center JCCA Children's Village Elm City

The problem you already know

Enrollment was never the hard part. Finishing is.

Any program can fill seats. Holding people the system has failed — and getting them to real, finished work — is where most fall apart. That's the gap we close.

  • Reaching learners other programs can't engage
  • Completion, not just attendance
  • Real, demonstrable skills, not theory
See if it fits your program
74%
completed — even in the settings that stop most programs cold

See it, don't just read it

The model, in 90 seconds.

A short look at how we engage learners others can't, and why they finish.

VIDEO EMBED: Salim + real program delivery (replace)

Why our completion holds

Employers don't hire credentials. They hire people who can do the work.

We don't teach toward a certificate. Learners do real work, with AI literacy as the foundation, and leave with a portfolio plus stackable credentials. Proof beats paper.

Foundation

AI literacy first

The on-ramp every learner starts with — the skill no one graduates without anymore.

Method

Real work, not simulations

Live projects and real deliverables. Engagement and retention follow because the work matters.

Result

A portfolio, not just paper

Learners finish with demonstrable work and credentials employers recognize.

Who we serve

We work with everyone. We're strongest where it's hardest.

Underserved adults & career-changers

Adults re-entering the workforce or shifting into real technology careers.

Schools & district cohorts

Defined groups inside schools, districts, and CTE programs.

At-risk & justice-involved youth

Including the hardest settings, where engagement is the whole challenge.

Parents, families & nonprofits

Family-facing and community programs building future-ready skills.

The programs

One AI foundation. Two career pathways.

Stackable, portfolio-driven, built to map onto your funding. Every learner starts with AI Literacy, then specializes.

Foundation

AI Literacy for Career

The foundational skill set, for every learner before they specialize.

Pathway 1

Digital Marketing

Real client projects, a built portfolio, industry credentials.

Pathway 2

Cybersecurity

A stackable program ladder toward recognized entry credentials.

Priced per cohort or per student to fit your funding model. We build you a tailored proposal — not a fixed package.

From inside the work

The students really love the course on cybersecurity. It's like their minds are open to a whole new area of expertise.
JCCA Counselor
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Partner / Program Lead
The Receipts

Get the outcomes brief.

The completion data, the settings we deliver in, and how the model works — a one-page brief you can forward to your team or bring to a budget conversation.

  • Completion figures, including the hard settings most programs avoid
  • Where and who we've delivered to
  • How the AI-foundation-plus-pathway model actually runs
  • How programs map onto Perkins V, WIOA, Title I-D and CTE budgets

Where should we send it?

One field. Straight to your inbox.

No spam. Unsubscribe anytime. By requesting the brief you agree to receive occasional emails from TNTP.

How partnership works

Starting is simple.

Discovery call

Twenty minutes on who you serve and the outcome you need.

Tailored proposal

A program and pricing model built around your population and funding.

Delivery

We run it — including the settings most partners avoid.

Outcomes report

Completion and results you can take back to your stakeholders.

Funding-ready

We help you pay for it.

Our programs map onto the funding you already have. We provide invoicing, letters of support, and the documentation your finance and grants teams need.

Perkins VWIOATitle I, Part D CTE budgetsFoundation grantsEmployer-sponsored
Salim Holder, Founder of The New Trade Program

Who we are

Built for access. Proven in the hardest settings.

The New Trade Program is a NYSED-licensed private career school, MBE-certified and HBCU-founded, based in New York City. We exist on one belief: talent was never the bottleneck — access was. Founded and led by Salim Holder.

Let's see if we're right for your people.

No pitch. A short conversation about who you serve and whether our model fits.

A real person, not a sales rep We come with proof, not slides Straight answer on fit